In celebration of reaching its 10th birthday milestone, Sileby-based brand, design and PR agency The Phoenix Partners has committed to making the next 12 months extra special for local people in need by fundraising £10,000 on behalf of Leicester Charity Link.

The pledge coincided with the launch of the agency’s fresh new image and branding at a private Halloween screening of ‘Little Shop of Horrors’ at Phoenix Square for clients and guests.

The company has committed its support following the lead of managing director Rachel Hargrave, who raised over £1,800 for the charity earlier this year by scaling Kilimanjaro.  Team members have organised a schedule of ‘Phoenix Moments’ fundraising events including a celebration for Chinese New Year on 19th January and sponsored events through the Institute of Directors, of which Rachel Hargrave is the current chair.  Rachel also plans to follow her Kilimanjaro summit by attempting Mount Elbrus in the Western Caucasus mountain range in Russia next August.

Speaking at the event, Rachel said: “We’re very proud to have reached our tenth year and excited about our new image and the task we have set ourselves.  Leicester Charity Link offers a vital lifeline to local people during times of need and the team is putting real energy into supporting what we know is an incredibly worthwhile cause.” 

Susie McEniff, director of marketing and fundraising for Leicester Charity Link, said: “We are a charity which helps individuals and families who are in desperate need when there is sometimes nowhere else to turn to.  We simply can’t provide our vital service in our community without the help of companies such as The Phoenix Partners who are willing to put time and effort in to achieve their target of raising £10,000.  Knowing how determined Rachel has been in the past through setting up a successful business we are sure she and the team will do everything possible to achieve it.  For every £10 donation we receive the Charity raises £50 from charitable trusts so in reality £10,000 will generate £50,000 for those in need.”

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