Curve and Charity Link join forces to create a magical experience for those in need this Christmas

5th March 2018

Local charity, Charity Link, has joined forces with the city’s Curve theatre to put on a truly magical experience for those in need this Christmas – and they are calling on local businesses for support.

The Christmas experience will see Curve opening the doors later this year to its two Christmas productions on Saturday 15 Dec, exclusively for local people in hardship and crisis supported by Charity Link and its network of agencies.

Charity Link has been supporting local people in vulnerable situations for over 140 years and underpinning Curve’s mission is an approach to ensure great theatre is made accessible for all.

The idea for the event came from Rachel Hargrave, director of Leicestershire agency RDZ PR. Rachel, a long-term donor to Charity Link and a Business Sponsor of Curve, approached both charities last year.

With over 1,200 seats being reserved, Charity Link is now looking for local businesses to fund the places for those most in need in our local community. As part of the experience, each guest will receive a hot meal, show programme, drinks during the interval and an ice cream.

Susan McEniff, Director of Charity Link, says:

“We are passionate about helping those most in need in our local communities, addressing immediate crisis and helping people move forward from hardship by providing essential items. We also believe that everyone should be able to fulfil their potential in life, no matter what crisis, illness, disability or difficulty they may be facing. Essential to this, as well as feeling part of the local community, is the opportunity to dream and be inspired, particularly for children and young people.  We are thrilled that the team at Curve are so supportive of this venture and we hope that local businesses will be moved to get involved too. This event really does have the potential to positively impact on the lives of those attending for the long-term.”

Curve’s Chief Executive Chris Stafford and Artistic Director, Nikolai Foster, said:

“When we were approached with this fantastic idea we were instantly inspired as Curve is dedicated to ensuring that everyone who lives, works and learns in our city has access to great art. This year also sees Curve celebrate its 10th Birthday, and on the day itself, charity volunteers and the full team at Curve will all be rolling up their sleeves to give 1,200 people a Christmas to remember. To make this happen, we also need the support of the business community to ensure this special day leaves a lasting legacy.”

Businesses wanting to share the Christmas spirit this year are able to sponsor a single seat, a row or an entire block or more. Sponsorship for each guest is £45.

For more information on sponsorship opportunities for this event, visit or contact Susan McEniff, Director of Charity Link on or call 0116 222 2212

To find out more about Curve, visit

To learn more about Charity Link, visit



Photography:  Photo attached shows (l-r) Rachel Hargrave, director of RDZ-PR, Chris Stafford, Chief Executive of Curve, and Sue McEniff, Director of Charity Link.

For further information contact:

Rachel Markham, Charity Link:

Tel: 0116 222 2218  / Email:


About Charity Link

Charity Link was established in 1876 by local business people and caring individuals to assist those in Leicester experiencing poverty, hardship and crisis. In 1975 the charity expanded its work to include the areas of Leicestershire and Rutland and in 2012 it expanded its work into Northamptonshire to reach out to more vulnerable people in the East Midlands. Though times have changed Charity Link’s services are as vital today as they were 140 years ago.  Charity Link finds funding to provide items that the majority of us take for granted, such as beds, fridges cookers, clothing, and in emergencies, vouchers for food. It also offers help with mobility equipment and visual aids not available on the NHS.  Its unique way of working – accessing money from charitable trusts around the UK that are available to help people in need – means that for every £10 donated Charity Link can raise £50 – all of the £50 goes to provide items for those most in need within the local community. Charity Link believes that all local people deserve a decent standard of living and should be able to fulfil their potential in life – with a right to adequate food, shelter and the means to keep warm, clean and rested – no matter what crisis, difficulty, disability or illness they may be facing.  The charity currently helps round 5,000 people each year, over a third of which are children and young people.  In 2015/16 Charity Link raised over £880,000 in charitable funds for those in need within our community.

Further information on the charity can be found by visiting or by calling 0116 222 2200. On Twitter @charitylink and Facebook /charitylink


About Curve

Celebrating its 10th birthday this year, almost one million people annually engage with Curve through performances and projects at our home in Leicester, across the UK and internationally. Under the leadership of Chief Executive Chris Stafford and Artistic Director Nikolai Foster, Curve has developed a reputation for producing, programming and touring a bold and diverse programme of musicals, plays, new work, dance and opera. All of this presented alongside a dynamic mix of community engagement, artist development and learning programmes, which firmly places audiences, artists and communities at the heart of everything we do.

Recent Made at Curve productions include Leslie Bricusse’s Scrooge the Musical, the world premiere of Amana Fontanella Khan’s Pink Sari Revolution, adapted by Purva Naresh (with Belgrade Theatre Coventry, English Touring Theatre and West Yorkshire Playhouse, Leeds); a major revival of Andrew Lloyd Webber’s Sunset Boulevard (& UK tour); the world premiere of Ravi Shankar’s opera Sukanya (co-produced with the Royal Opera House & London Philharmonic Orchestra); the 50th anniversary production of Joe Orton’s What the Butler Saw (with Theatre Royal Bath); Jim Jacobs & Warren Casey’s Grease (also in Dubai) and a production of Roald Dahl’s George’s Marvellous Medicine, adapted by David Wood (co-produced with Rose Theatre Kingston & on tour).